Deciding about a logo is never easy. This is what I have come to know from different people who have gone through this process. It was not very easy for us either. You need to think not only about the significance and meaning of the logo, but also the color, appearance, appeal, the message it conveys, its symbolism, the overall appearance and impact it creates, etc. Most important, it has to convey what it is being designed to convey.Here I am going to tell very briefly about the thought process that went behind the design of our logo.
The logo has been designed to represent the name ‘Blue N Blaze’. It has a circle filled with blue color. Inside the circle is the representative symbol of a rising flame in red and orange color to represent ‘Blaze’. The logo represents the cool blue and the contrast created by red and orange is to bring out the warmth of the latter two colors against the blue background.
Colors are a form of non-verbal communication. Colors have symbolism and color meanings and the eye and the mind perceive certain colors and the color meanings that are associated with those colors. The following colors have been used to represent ‘Blue N Blaze’ logo.
Blue is the most popular “favorite color” and many polls have also shown the popularity of the color blue. Blue. The color ‘Blue’ stands for cool, serenity, vastness like that of the sky and the sea. This color is seen as soothing, trustworthy, dependable and committed. The common connotations because of which we have chosen this color is that blue stands for sea, sky, peace, unity, harmony, tranquility, calmness, coolness, confidence, water, loyalty, dependability, cleanliness, technology, air, wisdom, Earth (planet).
Blue is considered to be one of the three primary additive colors in the RGB system; blue light has the shortest wavelength range of the three additive primary colors. The English language commonly uses “blue” to refer to any color from navy blue to cyan.
Blaze in simple terms means fire, glow, shine, radiate, flash. It means a brilliant burst of fire; a flame; a brilliant, striking display; a bright or steady light or glare.To represent the warmth, glow, radiance, eye-catching and attractiveness of ‘Blaze’, it has been represented by the warm colors Red and Orange. Both red and orange symbolize heat and fire and that is why it has been chosen to represent ‘Blaze’ in our logo.
This reason for choosing Orange color is because it stands for energy, balance, heat, fire, enthusiasm. It radiates warmth and energy. It is a vibrant color and a stimulant, and still it is the color of change between the heat of summer and the cool of winter, lesser intense than red and carrying the cheerfulness of yellow.
Red is the hottest of the warm colors. It is a strong color, a stimulant. Reds are also viewed as powerful, active and exciting. Some of the common connotations of this colour is passion, strength, energy, fire, love, excitement, speed, heat, leadership, masculinity, power. Red is one of the three primary colors of visible light.
One of the meanings of the proprietor’s name ‘Rashmiman’ (Hindi name ‘रश्मिमान’) is rays of the sun. It also means full of light. His nick name or pet name at home also has a meaning that relates to light. This is also one reason why the name ‘Blue N Blaze’ has been selected as it relates to light, apart from other wonderful connotations of light.